Great news for Canadian shoppers and diners: Loblaw’s popular PC Optimum loyalty program is expanding, now allowing members to earn points on eligible DoorDash delivery orders. This move significantly broadens where and how consumers can collect valuable points, moving the program beyond traditional grocery and pharmacy visits into the realm of food delivery and restaurant orders.
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Key Takeaways:
- PC Optimum members can now earn points on eligible DoorDash orders from restaurants and participating Loblaw stores.
- The standard earning rate is 5 points per dollar spent.
- An introductory offer provides 10 points per dollar for the first three months.
- Special bonus point offers are available for new and existing DoorDash users linking their PC Optimum account.
PC Optimum and DoorDash Partner for Loyalty Rewards
Loblaw Companies Limited, the parent company of PC Optimum, announced the integration, allowing loyalty program members to link their accounts with DoorDash. This partnership merges one of Canada’s largest loyalty programs with a leading food and grocery delivery platform, aiming to provide greater value and convenience to customers.
“We’re extending the value of our program beyond our stores and into even more moments of everyday life,” said Lauren Steinberg, Executive Vice President and Chief Digital Officer at Loblaw. “Whether it’s groceries, everyday essentials, pharmacy, or now your favourite restaurant meals, we’re making it easier to earn rewards wherever and however you choose to eat.”
This collaboration reflects a growing trend of loyalty programs integrating with third-party delivery services to enhance customer engagement and capture a larger share of consumer spending in the digital marketplace.
How to Earn Points on Your Deliveries
Linking your PC Optimum account to your DoorDash profile is the first step. Once linked, you can start earning points on eligible orders.
The standard earning rate is 5 PC Optimum points for every dollar spent on eligible DoorDash orders. This applies to orders from restaurants and orders placed from participating Loblaw banner stores available through DoorDash. These include major chains like:
- Loblaws
- Real Canadian Superstore
- No Frills
- Shoppers Drug Mart
For savvy savers, the partnership kicks off with a limited-time offer. For the first three months following the announcement, PC Optimum users will earn double points, receiving 10 points for every dollar spent on eligible orders. This introductory bonus provides a significant boost for frequent DoorDash users.
Promotional image showing PC Optimum points being earned on a DoorDash order placed via a mobile phone screen
Special Offers for DoorDash Users
The partnership also includes bonus point incentives tailored for different DoorDash users:
- New DoorDash Customers: Individuals new to DoorDash can earn a significant bonus of 25,000 PC Optimum points after completing three orders with a subtotal of $20 or more each. This bonus is structured as 15,000 points on the first eligible order and 5,000 points on each of the two subsequent eligible orders. This offer is available through July 16th.
- Existing DoorDash Customers: Existing DoorDash users who link their PC Optimum account and place their first eligible order with a subtotal of $20 or more will receive a bonus of 5,000 PC Optimum points.
These offers are designed to encourage account linking and drive initial engagement with the new earning opportunity.
What This Means For You
This partnership offers a tangible benefit to millions of Canadians who use either PC Optimum or DoorDash, or both. For regular DoorDash users, it adds a new layer of rewards to their spending. For dedicated PC Optimum collectors, it expands the ecosystem where they can accumulate points towards groceries, essentials, and other rewards.
The move also highlights Loblaw’s strategy to integrate its loyalty program deeper into the digital and convenience economy, competing with other retailers and platforms for customer loyalty.
For consumers, it’s a simple way to get more value from their existing spending habits on food and grocery delivery. Ensure your accounts are linked to start earning points immediately.
- For more business news and market updates, explore related articles on our site.
Outlook
The integration of loyalty programs with delivery services is likely to become more common as companies seek to create seamless, rewarding experiences for customers across multiple touchpoints. This move by Loblaw and DoorDash sets a precedent in the Canadian market and could influence other retailers and platforms to pursue similar partnerships. Users can expect this new earning opportunity to continue beyond the initial promotional period, becoming a standard feature of using DoorDash for eligible orders in Canada.
