Philips Hue Unveils Super Bright Wall Washer Light and Smart AI Assistant

Signify, the company behind Philips Hue, has just launched two exciting new additions to its smart lighting lineup: the Philips Hue Play Wall Washer light and a clever new Philips Hue AI assistant. This brings brighter, more immersive lighting and a much easier way to create the perfect ambiance in your home.

Key Takeaways:

  • The new Philips Hue Play Wall Washer offers powerful, angled light (1035 lumens) for washing walls with color or white light.
  • It costs $219.99 for one or $384.99 for a two-pack, available now in Europe, the US, and Canada.
  • The new Philips Hue AI assistant helps you create custom lighting scenes using simple text or voice commands.
  • The AI assistant is rolling out now and expected globally by late August.

Meet the New Philips Hue Play Wall Washer

Previously hinted at in leaks, the Philips Hue Play Wall Washer light is now officially here. It’s designed to sit on the floor or a surface and project a wide beam of light upwards onto your wall, creating a soft, ambient “wash” of color or white light.

You can grab the Wall Washer now in Europe, the US, and Canada. It comes in either black or white to match your decor. Pricing is set at $219.99 for a single light or $384.99 for a two-pack. While that’s more than the smaller Philips Hue Play Light Bar ($89.99), the Wall Washer packs a serious punch with 1,035 lumens of brightness. That’s over twice as bright as the Light Bar, meaning it can illuminate a much larger wall area effectively. It’s also a bit less expensive than the roughly $270 price point that was suggested in earlier leaks.

Two Philips Hue Play Wall Washer lights in black and white, positioned on the floor projecting light upwards.Two Philips Hue Play Wall Washer lights in black and white, positioned on the floor projecting light upwards.

The Wall Washer features a sleek aluminum matte finish. Its LEDs are cleverly angled slightly upwards. This simple design choice helps spread the light wider across the wall, maximizing its impact and making colors look vibrant.

Controlling the light is super intuitive. You can adjust its intensity, brightness, and even its virtual position within the Hue app using a neat “intuitive 3D drag-and-drop feature.” This lets you visualize exactly how the light will hit your wall and tweak it to perfection.

And, just like other Philips Hue lights, the Wall Washer plays nicely with the rest of your smart home setup. It works seamlessly with the Hue HDMI Sync box and Sync apps to make your lighting dynamically react to what you’re watching or listening to – perfect for creating an immersive movie night or gaming session. It also supports popular voice assistants like Apple’s Siri, Amazon’s Alexa, and Google Assistant, so you can change the mood just by speaking up.

Your Personal Lighting Designer: The Hue AI Assistant

First teased earlier this year at CES 2025, the generative AI assistant for Philips Hue is now starting to roll out. Think of it as having a personal lighting designer built right into your Hue app.

Initially launching in the Netherlands, Belgium, and Luxembourg, Signify plans a broader global release for the AI assistant by the end of August.

How does it work? The assistant can create brand-new lighting scenes or recommend existing ones based on simple text or voice prompts you give it. For example, you could just say or type, “Give me a scene for a spooky Halloween party,” and the AI will instantly suggest or create a lighting setup that fits the mood. You can also use the assistant to easily adjust the brightness and color settings of your Hue lights without digging through menus.

Hue says they plan to add even more features to the AI assistant later this year, including the ability to create complex automations and schedules, and even providing in-app support through a chatbot. This aims to make managing your smart lights simpler and more powerful than ever before.