Prime Day is here, and if you’ve been waiting for a chance to save on Apple gadgets, now’s your moment! Apple rarely offers direct discounts, which makes major sales events like Amazon’s Prime Day the best time to score significant savings on popular products like Apple Watches, AirPods, and more. Retailers like Amazon slash prices across thousands of items, and Apple gear is often included in the mix.
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This year, we’re seeing exciting deals on some of Apple’s latest and most popular devices. Whether you’re looking to upgrade your wearable, need new headphones for your workouts, or eyeing a different piece of Apple tech, there are discounts available that are definitely worth checking out before the sale ends.
Let’s dive into some of the best Apple deals we’ve found during Prime Day.
Top Apple Watch Deals
Thinking about getting smarter about your fitness and notifications? Apple Watches are seeing some major price drops. This is a great opportunity to pick up one of the latest models without paying full price.
The top-tier Apple Watch Ultra 2, known for its rugged design and advanced features, is now £140 off, bringing its price down from £799 to £659. It’s built for adventure and serious fitness tracking.
For most people, the Apple Watch Series 10 is the perfect everyday companion. It’s packed with health and convenience features and has dipped under £300, now costing just £295, a drop from £399. That’s a solid saving on the current main model.
If you’re looking for a more budget-friendly entry into the Apple Watch ecosystem, the latest Apple Watch SE is also discounted. You can save £34 off its usual price this Prime Day, making it an even more attractive option.
Apple Watch Ultra 2 smartwatch with orange band on a white background
Great Deals on Apple and Beats Audio
Need a sound upgrade? Apple and its subsidiary, Beats, have some sweet deals on earbuds and headphones right now. Whether you prioritize active noise cancellation, a secure fit for the gym, or just clear, convenient audio, there’s likely a deal for you.
The popular AirPods Pro 2, loved for their excellent noise cancellation and sound quality, are reduced by £50. The standard AirPods (4th generation) also have a discount, saving you £30.
Since Beats is part of the Apple family, their headphones often see discounts during these events too. The workout-focused Powerbeats Pro 2, with their secure ear hooks, are down from £249.99 to £185.25. The still-excellent Beats Fit Pro, which offer noise cancellation and a comfy wingtip design, are seeing a massive discount, dropping over £110 off to just £108.30.
If over-ear headphones are more your style, the premium Beats Studio Pro headphones have a huge 52% off deal, now £166.25 from £349.99. The older, but still capable, Beats Studio3 headphones are also discounted, available for £139 instead of £189.
Apple AirPods Pro 2 earbuds in their charging case
Other Noteworthy Apple Deals
Beyond watches and headphones, other Apple gadgets are also included in the Prime Day savings. These are great opportunities to snag other useful devices at lower prices.
Need to keep track of your belongings? An Apple AirTag (4 pack) is discounted by £35, available for £84 instead of £119. They’re super handy for finding keys, bags, and more using the Find My network.
Looking for a powerful and portable computer? The 2025 MacBook Air 15-inch Laptop is also part of the sale, with £192 off, bringing the price down from £1399 to £1207. It’s a fantastic machine for productivity and everyday tasks.
There’s even a deal on an Apple Phone 16e 128GB, now £105 off at £494, down from £599. If you’re due for a smartphone upgrade, this could be an option.
Four Apple AirTags arranged on a white surface
Important Shopping Details
When Does Prime Day End?
The clock is ticking! Prime Day deals won’t last forever. You have until midnight on Friday, July 11th to take advantage of these discounts. Don’t wait too long if you see something you want.
Do You Need a Prime Membership?
Yes, most of the best Prime Day deals, including these Apple savings, are exclusive to Amazon Prime members. If you’re not already a member, you can sign up for a 30-day free trial of Prime. You get access to the deals and other Prime benefits, and you can cancel before the trial ends if you don’t want to continue the membership.
Don’t Miss Out!
Prime Day offers a rare chance to save on popular Apple tech. From smartwatches and earbuds to laptops and trackers, there are deals for various needs. Remember to check prices and availability directly on Amazon UK.
Ready to explore more tech deals or learn more about specific products? Check out related articles like our guide to the Best Apple Watches, a review of the Apple Watch Ultra 2, or our take on the Beats Fit Pro.
