The Verge, a leading voice in technology news, is rolling out exciting new updates to its website and newsletters. These changes are designed to put you in control of your tech news experience, letting you customize what you see and how you receive it, making your daily dose of innovation more personal and easier to access than ever before. Key takeaways include a brand-new “Follow” feature for tailored content and an expansion of their popular newsletter offerings.
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Your Tech News, Your Way: Introducing the “Follow” Feature
Ever wished your news feed was perfectly tailored to your interests? The Verge is making that a reality with its new “Follow” feature. Now, if you’re logged into your Verge account, you can actively choose to “follow” specific technology topics – think AI, electric vehicles, smartphones, or gaming – or even your favorite individual Verge journalists.
Once you start following, a brand new, personalized “Following” feed will appear right on your homepage, showcasing only the stories from the topics and reporters you’ve selected. Plus, for ultimate convenience, you’ll receive a daily email digest featuring the most relevant stories from your customized feed. This means no more sifting through content that isn’t for you; you get exactly what you want, delivered directly. It’s like curating your own specialized tech news channel. Best of all, this valuable feature is completely free for all logged-in users.
Animated GIF showing a user following specific technology topics on The Verge website to personalize their news feed.
Beyond the Website: New Newsletters & Subscriber Perks
The personalization doesn’t stop at the homepage. The Verge is also expanding its popular lineup of newsletters, giving you even more ways to stay informed. They are launching a new, free daily flagship newsletter, providing a comprehensive daily dose of tech news straight to your inbox. This offers a fantastic option for readers who prefer to get their updates via email.
For those who crave deeper insights, The Verge is also introducing several new subscriber-exclusive newsletters. These will join existing premium offerings like Alex Heath’s Command Line and Tom Warren’s Notepad, enhancing the value of a paid subscription with unique content and expert analysis not available anywhere else. If you’re looking for an ad-free experience and unlimited access, learn more about The Verge’s subscription.
Why This Matters: The Future of Digital News
These updates are more than just new features; they represent a significant strategic move for The Verge. Building on their ambitious 2022 site redesign and their successful subscription launch in late 2024, these changes underscore their commitment to fostering a direct relationship with their audience.
In an evolving digital landscape, where traditional sources like Google search may send less traffic to publishers (an era The Verge’s editor-in-chief Nilay Patel calls “Google Zero”), building a loyal, direct audience becomes paramount. Helen Havlak, publisher of The Verge, emphasized this vision: “Google Zero is here, and the only currency that matters is direct loyal audience. We’ve spent years investing in The Verge’s own platform, and are thrilled to launch the next set of features for our loyal users. Our goal is to give our readers more reasons to log in; more personalized recommendations for stories they want to read; and more ways to access The Verge without any intermediaries.” This means ensuring The Verge can continue to deliver high-quality tech journalism directly to you, securing its future by focusing on what truly matters: its dedicated readers.
Animated GIF showing a user following individual journalists on The Verge to tailor their tech news content.
In essence, The Verge’s new “Follow” feature and expanded newsletter lineup are all about putting you, the reader, in the driver’s seat of your tech news experience. It’s a smart, forward-thinking move that ensures you get the tech information you care about most, directly from a trusted source, adapting to how people want to consume content today. We encourage you to try out the new personalization features and explore the new newsletter options – your customized tech future awaits!
