Get ready for a whole new way to experience tech news! The Verge, a leading voice in technology, has just rolled out exciting updates to its website and editorial offerings. This major refresh means you can now tailor your tech news experience, following specific topics and even your favorite journalists, ensuring the stories that matter most to you land directly in your personalized feed and inbox. It’s all about getting you closer to the tech insights you crave, effortlessly.
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Your Custom News Feed: Follow What Matters
Ever wish your news feed only showed you the tech topics you truly care about? The Verge is making that a reality. Their new “Follow” feature allows you to hand-pick the subjects that interest you, whether it’s artificial intelligence, electric vehicles, or the latest smartphone trends. Beyond topics, you can also follow individual Verge journalists whose reporting you admire.
Once you’ve logged in and started following, your homepage transforms. A new “Following” feed will appear, populated exclusively with stories from your chosen topics and reporters. Think of it like building your own custom tech channel, curated just for you. Plus, for added convenience, you’ll receive a daily email digest summarizing the most relevant stories from your personalized selections. This feature is completely free for all logged-in users, making it easier than ever to cut through the noise and get straight to the tech news that impacts your daily life.
Animated GIF showing a user clicking to follow the 'AI' topic on The Verge website, personalizing their tech news feed.
This smart update builds on The Verge’s previous efforts, like their ambitious [2022 homepage redesign](/2022/9/13/23351004/the-verge-l aunch es-an-ambitious-new-site), showing their continued commitment to making their platform a daily destination for tech enthusiasts.
Animated GIF demonstrating how a user can follow The Verge editor Nilay Patel to get updates on their personalized homepage feed.
Fresh Newsletters for Every Tech Enthusiast
Beyond the personalized feeds, The Verge is also expanding its popular newsletter lineup. You might already know and love subscriber-exclusive newsletters like Alex Heath’s Command Line or Tom Warren’s Notepad, offering deep dives into specific tech corners.
Now, The Verge is adding even more options to your inbox. Look out for a new daily flagship newsletter that’s completely free, giving you a comprehensive overview of the day’s biggest tech stories. And for those who subscribe to The Verge’s premium service, even more exclusive offerings are on the way, promising specialized content that delves deeper into the tech world.
Why This Focus on Direct Connection? The “Google Zero” Era
You might be wondering why The Verge is putting such a strong emphasis on these direct reader relationships and personalized experiences. Publisher Helen Havlak explains that the tech landscape is shifting. We’re moving into what editor-in-chief Nilay Patel calls the “Google Zero” era, a time when traditional search engines like Google might send less traffic directly to publishers.
In this evolving environment, building a loyal, direct audience becomes incredibly important. “The only currency that matters is direct loyal audience,” says Havlak. The goal is clear: give readers more reasons to visit The Verge directly, log in, and engage with content that’s specifically tailored for them, reducing the reliance on intermediaries to discover stories. This strategy is all about ensuring The Verge continues to thrive and deliver groundbreaking tech coverage far into the future.
Your Tech Future, Curated by You
The Verge’s latest updates mark a significant step towards a more personalized and engaging tech news experience. By putting you in control of your news feed and expanding their newsletter options, they’re not just reporting on the future of technology – they’re shaping the future of how you consume it. Dive in, personalize your feed, and discover a smarter way to stay on top of the tech world.
Ready to customize your tech news? Log in to The Verge and start following your favorite topics and journalists today!
